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Yankee Candle Introduces New Fragrances, New Packaging,
New Accessories for Fall and Holidays
Reported By: Melissa

The Yankee Candle Company, Inc., the country's leading designer,
manufacturer, wholesaler and retailer of premium scented candles,
announced the introduction this fall of more than a dozen new fragrances
complemented by exciting new packaging and accessories.
The Country Kitchen line, Yankee Candle's original line of premium
scented candles, is debuting in Yankee Candle retail stores this September
with eight new scents and new packaging that features smooth wooden lids atop
a clear glass jar labeled with a delicate botanical print. The new fragrances
that join Banana Cream Pie, Maple Walnut and MacIntosh, fragrances already in
stores, are:
* Coconut Cake -- creamy white
* Buttermilk Pancakes -- golden mocha
* Strawberry Rhubarb Pie -- deep red
* Gingersnaps -- dark brown
* Hot Apple Pie -- honey brown
* Orange Cupcake -- pale orange
* Apricot Preserves -- butterscotch orange
* Raspberry Mint Jelly -- emerald green
All fragrances are available in 14.5 oz. and 22 oz. jars. The Country
Kitchen line's mouth-watering true scents are perfect for any kitchen --
gourmet or novice -- and an instant favorite for hostess gifts.
Housewarmer line additions for Yankee Candle retail and wholesale
stores include:
* Mistletoe, an instant holiday favorite, is available now in 3.7 oz.,
14.5 oz. and 22 oz. jars; wrapped and unwrapped Samplers votive
candles; scented tea lights; and Tarts Wax Potpourri. Parlor candles
and Ionic pillars in three sizes will be available only through
December.
* Pumpkin Pie, perfect for fall and Thanksgiving, is available now in 3.7
oz., 14.5 oz. and 22 oz. jars; wrapped and unwrapped Samplers votive
candles; scented tea lights; and Tarts Wax Potpourri.
* Cookies & Cream, rich and creamy, is available now in 3.7 oz., 14.5 oz.
and 22 oz. jars; wrapped and unwrapped Samplers votive candles;
scented tea lights; and Tarts Wax Potpourri.
* Rainbow's End, a light clean fragrance, is available now in 3.7
oz., 14.5 oz. and 22 oz. jars; wrapped and unwrapped Samplers votive
candles; scented tea lights; and Tarts Wax Potpourri.
* Baby Powder, sold only in Yankee Candle retail stores, will be available
in October in 3.7 oz., 14.5 oz., and 22. oz. jars and unwrapped
Samplers votive candles.
* Yuletide Bayberry, sold only in wholesale customer gift stores, is only
available through November in 3.7 oz., 14.5 oz. and 22 oz. jars; wrapped
and unwrapped Samplers votive candles; scented tea lights; and
Tarts Wax Potpourri.
In mid-October, three new Special Edition holiday candles joined four
favorites in Yankee Candle retail stores and will be available throughout the
holiday season:
* Starry Night, Icicles, and Poinsettia will join Nutcracker,
Peace on Earth, Holiday Spirit and Christmas Wish to give
consumers a full complement of fabulous fragrances and packaging to go
with any holiday decor.
The Country Classics Line, featuring artwork by Warren Kimble, is
introducing charming crocks in two sizes and four fragrances. Each
cream-colored crock with matching lid features an image by Mr. Kimble coupled
with Yankee Candle fragrancing:
* After the Rain, with Noah's ark
* Buttercream, with the artist's signature cow
* MacIntosh, featuring an old-fashioned one-room schoolhouse
* Storm Watch, with a New England lighthouse and sailboat
In addition, the Company is introducing hand painted porcelain shades
that complement the Country Classics label art. One shade is Nautical,
with Americana scenes, and the other displays a Barnyard theme featuring Mr.
Kimble's cat, cow, rooster and bunny.
A new fragrance in the retail Country Classics line, Buttermilk
Pancakes, debuted in mid-September with a charming pig label by Mr. Kimble.
Yankee Candle wholesale customer gift stores may offer an exclusive
holiday fragrance and packaging that is sure to charm every adult on your
list: Sleigh Ride in a fresh-cut evergreen fragrance in cheery red to
match the old-fashioned image of Santa in a sleigh by Warren Kimble. This
special candle is available only in a 22 oz. jar beginning in mid-
October.
Wholesale customer gift stores may also carry exclusive Yankee Candle
accessories in three patterns, including Sugared Plums, Rose Hip & Vine
and Apple Cider. Accessories are available in shades, plates, votive holders,
tea light holders, and wax potpourri burners.
Retail store customers will have a dizzying array of candle and decorating
accessories to choose from for the holidays made exclusively for Yankee
Candle. Most Yankee Candle accessory lines include plates, shades, crocks,
tea light holders, votive holders, and wax potpourri burners. Many also have
coordinating ornaments. This year a Yankee Candle Woodland Santa ornament in
limited edition will be offered in retail stores.
Accessory patterns will range from a winsome, glazed ceramic Jack Frost
family in pastels with custom jar topper; Snow Angels in snowy pale grays and
silver tones; the natural look of Balsam Fir; a playful Mittens motif,
Homespun Holidays with old-fashioned quilt and sewing motif; Gingerbread, a
charming play on a holiday goodie; and Winter Birds to bring nature inside on
winter days. Retail stores will also carry Sugared Plums accessories.
About Yankee Candle
The Yankee Candle Company is the leading scented candle designer,
manufacturer, retailer and wholesaler in the U.S. with annual sales of $338
million in 2000. The company has a 31-year history of offering distinctive
products and marketing them as affordable luxuries and consumable gifts. In
addition to its retail stores (170 as of September 5, 2001) and wholesale
customers (approximately 13,000 gift store,) the company also sells its
products through direct mail catalogs, its web site, international
distributors and its distribution center located in the United Kingdom.
Yankee Candle's retail stores sell approximately 125 fragrances (the South
Deerfield Flagship Store sells more than 175). In addition to the Country
Classics line featuring the art of Warren Kimble, guests can choose
from Yankee's Housewarmer, Aroma Formula, and Frosted Favorites
candle lines. Most Yankee candles are available in a wide array of sizes
and styles including jars, Sampler votive candles, Tarts wax potpourri,
pillars, tapers and tea lights. Coordinating candle accessories are also
available in dozens of exclusive patterns, colors and styles, including jar
toppers, taper holders, pillar and jar bases, jar shades, tea light holders
and Sampler votive candleholders.
Headquartered in South Deerfield, Massachusetts, Yankee Candle employs
approximately 3,000 people. Its flagship store in South Deerfield is the
second-largest tourist destination in Massachusetts, with over 2 1/2 million
visitors annually.
For more information about Yankee Candle Company visit our web site at
www.yankeecandle.com. To request a catalog call 1-800-243-1776.
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