With today's focus on healthy living and busy schedules, many people are looking for ways to wash up and take care of their skin at the same time. Dial Soap with Vitamins, introduced this month by The Dial Corporation, provides the protection of an antibacterial soap along with vitamins E, A and B5, which are associated with skin conditioning.

Even the appearance of Dial Soap with Vitamins is unique: It's translucent -- the first translucent bath bar soap produced by a major brand that is sold in the traditional soap aisle. Clear, recyclable plastic packaging adds to the unique appearance.

"Most people understand the importance of regular hand washing, but they want more than cleanliness from their soap," said Herbert Baum, Dial's chairman, president and CEO. "Dial Soap with Vitamins not only provides antibacterial protection, it is enriched with vitamins that are known for their skin-conditioning properties -- something no other soap can match."

The vitamins in Dial Soap with Vitamins are known in health and beauty care to have skin conditioning properties. Vitamin E is known to moisturize, smooth and softens skin and helps protect against UV light damage. Vitamin A is known to increase skin elasticity, improve skin tone and moisturize. Vitamin B5 is known to moisturize, soothe and help enhance healing of dry skin. In addition, Dial Soap with Vitamins contains glycerin, which helps hydrate the skin and helps to keep it feeling smooth and soft.

Dial Soap with Vitamins is mild and lasts as long as other bar soaps. With a recommended price of $2.19 for a three-bar pack, Dial Soap with Vitamins is priced competitively with other bar soaps and is a fraction of the price of translucent soaps in specialty stores. "Consumers who want the unique combination of antibacterial cleanliness and skin-conditioning vitamins can find what they're looking for without having to pay extra for it," Baum said.

Dial Soap with Vitamins is just the latest innovative product from The Dial Corporation. Dial Complete Foaming Hand Wash, a revolutionary antibacterial foaming hand soap was introduced a year ago and has become a popular choice among liquid hand soaps. In addition to Dial bar soap, Liquid Dial and Dial body washes, Dial also produces Coast and Tone soaps and body washes.

The Dial Corporation is one of America's leading manufacturers of consumer products, including Dial soaps, Purex laundry detergents, Renuzit air fresheners and Armour Star canned meats. Dial products have been in the American marketplace for more than 100 years. For more information about The Dial Corporation, visit the Company's Web site at www.dialcorp.com.