Brooks Brothers introduces Digital Tailoring -- an innovative body scanning technology that allows the customer to customize men's suits, sport coats, trousers, and dress shirts. The result is great fitting custom-made clothing, precisely tailored to fit the body's unique contours and specific proportions.

The Digital Tailoring scan only takes 12 seconds -- utilizing a white-light technology -- no different than a regular light bulb -- to safely and accurately render a body's exact measurements. A three-dimensional map is created from the scan that captures over 200,000 data points -- everything from the circumference of wrists, biceps, chest and neck, to the shoulders and seat. The customer then reviews custom tailoring options with a Digital Tailoring specialist, who will guide him through a wide selection of fabrics from which a suit, tuxedo, sport coat, blazer, trousers, or shirt can be made.

While traditional custom-made suits can take 6 to 8 weeks or longer, Digital Tailoring suits are ready in 15 business days or less. Dress shirts are delivered in ten days.

The cost of a Digital Tailoring suit starts at $698, sport coats and blazers start at $498, trousers start at $198 and dress shirts start at $75. The final cost depends on the customer's fabric selection and desired level of detailing (i.e. working buttonholes and hand stitching options).

Once a customer has been scanned, their personal size data is maintained within a database, allowing the customer to reorder custom clothing from any Brooks Brothers store or by phone.

Digital Tailoring is available exclusively at Brooks Brothers' flagship 346 Madison Avenue & 44th Street store on the third floor.