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Liz Claiborne Announces Launch of Niki Taylor Collection in Target Stores
Liz Claiborne's new Niki Taylor collection will debut for Holiday 2000
Reported By: Melissa
Liz Claiborne Inc. announced
today the Company would design and produce a new Niki Taylor line of
apparel to be sold exclusively at Target Stores.
Niki Taylor is a new lifestyle brand created by Liz Claiborne to expressly
address the multi-faceted fashion needs of the Target guest. The line builds
upon the notoriety of one of America's most recognized and admired models, and
will consist of casual, related outfits in easy-care fabrics for optimum
versatility. Labels and hangtags on the clothing and in-store fixturing will
prominently feature the connection between the Niki Taylor line and Liz
Claiborne Inc. Niki Taylor will launch in 150 Target Stores in Holiday 2000,
with plans to be in all Target Stores by Fall 2001.
Commenting on the announcement, Paul R. Charron, chairman and chief
executive officer of Liz Claiborne Inc., said: "Our vision is to be wherever
our consumer shops. The combination of Liz Claiborne's design and sourcing
capabilities and Target's strength in marketing and in-store merchandising
will enable us to reach a new consumer with fashion right product at a great
value. We at Liz Claiborne are looking forward to joining forces with Niki
and Target to create a powerhouse lifestyle brand."
"The classic designs of Liz Claiborne Inc. are timeless favorites among
our guests," said Luis Padilla, senior vice president of Merchandising for
Target Stores. "With the introduction of the Niki Taylor line at Target
Stores, we are continuing to provide our guests with well-designed, affordable
fashion."
Niki Taylor said: "My line will fill a void for many young working mothers
-- women who want to look good, feel comfortable and need versatile clothing
that can go from day to night. I am thrilled to be working with partners like
Liz Claiborne and Target that can offer great fashion at a great value."
Minneapolis-based Target Stores, an upscale discount retailer, serves
guests at 921 stores in 45 states nationwide and at http://www.target.com by
delivering today's best retail trends at affordable prices. The largest
division of Target Corporation, Target Stores gives back more than
$1 million a week to its local communities through grants and special
programs. Since opening its first store in 1962, Target has partnered with
nonprofit organizations, guests and team members to help meet community needs.
Liz Claiborne Inc. designs and markets an extensive range of women's and
men's fashion apparel and accessories appropriate to wearing occasions ranging
from casual to dressy. The Company also markets fragrances for women and men.
Liz Claiborne Inc.'s brands include Claiborne, Crazy Horse, Curve, Dana
Buchman, Elisabeth, Emma James, First Issue, Laundry by Shelli Segal, Liz
Claiborne, Lucky Brand Dungarees, Russ, Sigrid Olsen and Villager. In
addition, Liz Claiborne Inc. holds the exclusive, long-term license to source,
market, and sell men's and women's DKNY Jeans and DKNY Active
collections in the Western Hemisphere, as well as the exclusive license to
produce women's wear under the Kenneth Cole New York, Unlisted.com and
Reaction Kenneth Cole brand names.
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